Updated as of July 23, 2015
Ever wondered what "Non Solus" means in the Elsevier logo?
Following is an excerpt from "Non Solus: The Story Behind the Elsevier Tree" on the Company History
page of the Elsevier website.
There is some debate over the meaning of the original Elzevir printer’s mark that is still used as Elsevier’s logo today and features an old man standing beneath a vine-entwined elm tree. It is inscribed with the Latin term Non Solus (not alone). The mark, first introduced by Isaac Elzevir (son of Lowys) in 1620, was featured on all Elzevir works from that time forth.
... the logo represents, in classical symbolism, the symbiotic relationship between publisher and scholar. The addition of the Non Solus inscription reinforces the message that publishers, like the elm tree, are needed to provide sturdy support for scholars, just as surely as scholars, the vine, are needed to produce fruit. Publishers and scholars cannot do it alone. ...
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