Articles

When it comes to exploring new terrain, it always helps to gather insight from others facing the same kind of decisions. Currently, librarians are examining eBooks: the international trends, business models, and their own role in implementing eBooks at their libraries.

Digital Libraries: Tendencies and Perspectives in Uruguay

Ana Luisa Maia, Latin America Elsevier | Jan 17, 2012

In a national gathering, more than 70 librarians and National Agency for Innovation and Research (ANII) representatives met to gain new insights into Uruguay's current digital libraries landscape and its vision for the future. With the support of ANII, Elsevier hosted "Digital Libraries: Tendencies and Perspectives," a Library Connect event, in Montevideo on September 1.

Library Connect is pleased to introduce a new blog series, Inventions for the Library, our first-ever blog series written exclusively by guest bloggers from around the globe. Our first post comes to us from Wong Thiam Ming, Head of Learning Resource Centre, SEGi University College, Malaysia.

“They don’t know what we are doing!” I hear this all over the world in different languages. If it sounds familiar, you need to consider or reconsider the vital task of internal marketing - that is, marketing to university or institutional leaders.

Turning the library into an e-learning center

By Dr. Aree Thunkijjanukij, Kasetsart University Library | Dec 27, 2011

A blend of high-tech and homey at the KULC.

One might argue that the first step in marketing is to consider the needs and wants of customers and then create a product, service or place that addresses those needs and wants. At Kasetsart University Library we did just that, looking at learning in the context of a digital generation of students and responding with a new place designed to support their learning. We converted an existing traditional library space into the Kasetsart University Learning Center (KULC), an environment that attracts students and focuses on e-learning.

SmartLibrary: Innovations, Mobility and Personalized Services

By Carrye Syma, Arlene Paschel and Donell Callender, Texas Tech University Libraries | Dec 27, 2011

L-R: Carrye Syma, Arlene Paschel and Donell Callender ROLAX QR Code

At Texas Tech University (TTU) Libraries, innovations, mobility and personalized services (IMPS) have significantly changed the way we do business. From the era of “library as place” and “librarian behind the desk,” students and faculty have moved to accessing library resources anytime, anywhere through the library's mobile website. Librarians are incorporating IMPS into websites and pedagogy, and using them to reach students and faculty across campus.

Creating group study areas

At Albertsons Library, User-Centered is More Than a Trendy Phrase

Peggy S. Cooper, Boise State University | Dec 27, 2011

At Albertsons Library being user-centered is at the heart of our decision-making. We focus our collective staff energy on what our users want and need. How do we know? We ask them. In focus groups, in LibQual surveys, at the reference desk, and in course evaluations - we ask, we listen and we act on their requests.

A new suite of services

Research University Publication Reports: SciVerse Scopus Makes It Easier

Mazni Md Yusof, Universiti Kebangsaan Malaysia | Dec 27, 2011

By supporting university administration with reports and data needed to achieve institutional goals, the library can position itself with those key decision makers as a vital resource and engaged member of the team. These kinds of initiatives can ensure the library has a voice at the table, and a case for the budget to carry out its activities.

E-book use at the Mona Library of The University of the West Indies: Marketing made a difference

By Pauline Nicholas, The University of the West Indies at Mona | Dec 27, 2011

Main Library at The University of the West Indies at Mona.

Marketing has become a popular practice in libraries and is the buzz word for connecting library users to services. It carries several meanings and is often used interchangeably with terms such as promotion, public relations and publicity. Marketing can be described as a process of identifying and satisfying human and social needs — needs that may be fulfilled through creating, communicating and delivering value to the customers. For libraries, marketing translates as selling or promoting services, where the customer is the center of the activity.