“They don’t know what we are doing!” I hear this all over the world in different languages. If it sounds familiar, you need to consider or reconsider the vital task of internal marketing - that is, marketing to university or institutional leaders.

Turning the library into an e-learning center

By Dr. Aree Thunkijjanukij, Kasetsart University Library | Dec 27, 2011

A blend of high-tech and homey at the KULC.

One might argue that the first step in marketing is to consider the needs and wants of customers and then create a product, service or place that addresses those needs and wants. At Kasetsart University Library we did just that, looking at learning in the context of a digital generation of students and responding with a new place designed to support their learning. We converted an existing traditional library space into the Kasetsart University Learning Center (KULC), an environment that attracts students and focuses on e-learning.

SmartLibrary: Innovations, Mobility and Personalized Services

By Carrye Syma, Arlene Paschel and Donell Callender, Texas Tech University Libraries | Dec 27, 2011

L-R: Carrye Syma, Arlene Paschel and Donell Callender ROLAX QR Code

At Texas Tech University (TTU) Libraries, innovations, mobility and personalized services (IMPS) have significantly changed the way we do business. From the era of “library as place” and “librarian behind the desk,” students and faculty have moved to accessing library resources anytime, anywhere through the library's mobile website. Librarians are incorporating IMPS into websites and pedagogy, and using them to reach students and faculty across campus.

Creating group study areas

At Albertsons Library, User-Centered is More Than a Trendy Phrase

Peggy S. Cooper, Boise State University | Dec 27, 2011

At Albertsons Library being user-centered is at the heart of our decision-making. We focus our collective staff energy on what our users want and need. How do we know? We ask them. In focus groups, in LibQual surveys, at the reference desk, and in course evaluations - we ask, we listen and we act on their requests.

A new suite of services

Research University Publication Reports: SciVerse Scopus Makes It Easier

Mazni Md Yusof, Universiti Kebangsaan Malaysia | Dec 27, 2011

By supporting university administration with reports and data needed to achieve institutional goals, the library can position itself with those key decision makers as a vital resource and engaged member of the team. These kinds of initiatives can ensure the library has a voice at the table, and a case for the budget to carry out its activities.

E-book use at the Mona Library of The University of the West Indies: Marketing made a difference

By Pauline Nicholas, The University of the West Indies at Mona | Dec 27, 2011

Main Library at The University of the West Indies at Mona.

Marketing has become a popular practice in libraries and is the buzz word for connecting library users to services. It carries several meanings and is often used interchangeably with terms such as promotion, public relations and publicity. Marketing can be described as a process of identifying and satisfying human and social needs — needs that may be fulfilled through creating, communicating and delivering value to the customers. For libraries, marketing translates as selling or promoting services, where the customer is the center of the activity.

The use of e-journals and research outcomes: Are they related?

Michael Jubb, Research Information Network | Dec 27, 2011

The Research Information Network (RIN), in collaboration with the Centre for Information Behaviour and the Evaluation of Research (CIBER) at University College London, has been investigating the use, value and impact of e-journals in the UK for the past couple of years. We've shown a rapid rise in usage across UK universities, as well as notable differences in patterns of use in different subject areas and different institutions. But one of the most interesting features of the analysis investigates relationships between levels of usage and research performance.

Usage Statistics in French Universities

Chérifa Boukacem-Zeghmouri ,Université de Lille 3 | Dec 27, 2011

To meet the needs of researchers and other library users, librarians must analyze data from a multitude of sources, including usage reports. Usage reports illuminate the who, what, when and where of access to electronic resources, allowing librarians to make more informed decisions about how to best serve their user communities.

Every day librarians solve a multitude of challenges to get their users the best information and resources to address specific needs in a timely manner. But what if certain solutions take more resources than you have on hand or an expertise that is not readily available? An app on SciVerse might be the answer.

Elsevier launched the Apps for Library Idea Challenge to engage the global librarian community in a discussion about real user problems and generate ideas for apps that can solve them.