E-book use at the Mona Library of The University of the West Indies: Marketing made a difference

By Pauline Nicholas, The University of the West Indies at Mona | Dec 27, 2011

Main Library at The University of the West Indies at Mona.

Marketing has become a popular practice in libraries and is the buzz word for connecting library users to services. It carries several meanings and is often used interchangeably with terms such as promotion, public relations and publicity. Marketing can be described as a process of identifying and satisfying human and social needs — needs that may be fulfilled through creating, communicating and delivering value to the customers. For libraries, marketing translates as selling or promoting services, where the customer is the center of the activity.

The use of e-journals and research outcomes: Are they related?

Michael Jubb, Research Information Network | Dec 27, 2011

The Research Information Network (RIN), in collaboration with the Centre for Information Behaviour and the Evaluation of Research (CIBER) at University College London, has been investigating the use, value and impact of e-journals in the UK for the past couple of years. We've shown a rapid rise in usage across UK universities, as well as notable differences in patterns of use in different subject areas and different institutions. But one of the most interesting features of the analysis investigates relationships between levels of usage and research performance.

Usage Statistics in French Universities

Chérifa Boukacem-Zeghmouri ,Université de Lille 3 | Dec 27, 2011

To meet the needs of researchers and other library users, librarians must analyze data from a multitude of sources, including usage reports. Usage reports illuminate the who, what, when and where of access to electronic resources, allowing librarians to make more informed decisions about how to best serve their user communities.

Every day librarians solve a multitude of challenges to get their users the best information and resources to address specific needs in a timely manner. But what if certain solutions take more resources than you have on hand or an expertise that is not readily available? An app on SciVerse might be the answer.

Elsevier launched the Apps for Library Idea Challenge to engage the global librarian community in a discussion about real user problems and generate ideas for apps that can solve them.

At a conference, on the subway, in line for coffee — you never know where you or your users might want to access digital resources.

With SciVerse Mobile Applications, articles, abstracts and other content of interest are available whenever and wherever you want. SciVerse ScienceDirect and Scopus users can now search for and download peer-reviewed journal articles on their handheld devices. They can also identify and introduce themselves to published peers, researchers and professors they meet by finding profile information instantly.

Make It Mobile

By Willie Miller, Indiana University-Purdue University Indianapolis | Dec 27, 2011

Mobile app shows location of available computers.

IUPUI University Library is committed to connecting users with information in transformative and accessible platforms. One such platform is the mobile website, UL Mobile, which offers streamlined interfaces to:

Best Practices for Government Libraries

Marie Kaddell, LexisNexis | Dec 27, 2011

Each spring, Best Practices for Government Libraries puts out its call for submissions, and government librarians — along with others who have something of interest to share with that community — get writing. As the Senior Information Professional for Government at LexisNexis, I am constantly learning about innovative and noteworthy efforts in government library environments. Best Practices showcases those efforts and facilitates the exchange of information about significant initiatives and innovations in federal, state, local, military and court libraries.

The Association of College and Research Libraries (ACRL) provides several robust resources for librarians interested in honing their marketing efforts. The site links to both current and foundational materials, containing core concepts of marketing that will help academic/research librarians.

Marketing @ your library

Highlights include:

In developing countries, libraries are often a hub of activity not only for information resources and services, but also for building foundational skills and knowledge within various user groups. With funding from an Elsevier Foundation grant, the Learning Resource Center (LRC) at Thai Nguyen University was able to substantially boost Vietnamese scholarship and scientific, technical and medical information exchange for scholars in Thai Nguyen Province and the north mountainous area of Vietnam.