Elsevier Library Connect Pamphlet: Daria Decooman on Marketing Library Resources: An Annotated Bibliography

Number 8 • Edition 1 • 2006
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Welcome

Front Matter

Introductory Comments by Tony McSeán

Strategic Planning

Environmental assessment in strategic information systems planning

Getting ready to market the library to
culturally diverse communities

Target your brand

Information policy; Marketing academic libraries: A necessary plan

How to write a marketing plan

Marketing @ your library

Strategic information systems planning: Too little or too much?

Marketing information services in Botswana: An exploratory study of selected information providing institutions in Gaborone

Marketing the library; Web-based training for public libraries

Marketing: A new way of doing business in academic libraries

Strategic marketing in library and information science

Library web site administration: A strategic planning model for the smaller academic library

Libraries, mission, and marketing: Writing mission statements that work

Marketing/planning library and information services

Marketing tips for information professionals; A practical workbook

Environmental Scanning

Environmental scanning

Library service planning with GIS
and census data

Developing a customized database
of users as a tool for marketing the library; A database to satisfy customer demand at ORNL

Marketing information: A strategic guide for business and finance libraries

Searching information and evaluation of Internet: A Chinese academic user survey

New pathways to planning

Pixels or pencils? The relative effectiveness of Web-based versus paper surveys

Census data: Valuable information on your library's customers

Ready, set, plan! Community analysis help online

Strategic planning: Politics, leadership, and learning

OCLC white paper on the information habits of college students; How academic librarians can influence students' Web-based information choices

Community analysis: Research that
matters to a north-central Denver community

The 2003 OCLC environmental scan: Pattern recognition

African information revolution: A balance sheet

Customer Service, Media Relations and Public Relations

Teaching e-journals: Building a workshop for an academic health sciences library

My librarian: Personalized research clinics and the academic library

99 ways to get those feet in the door: How to develop a public relations campaign

Powerful public relations: A how-to guide for libraries

Managing the media during a library crisis

Personalized instruction and assistance services for distance learners: Cultivating a research relationship

Agency web pages – an information resource and a public relations tool: The USDA example

Public relations in academic libraries; A descriptive analysis

Public relations and library weeding

The visible librarian: Asserting your value with marketing and advocacy

Public relations and the academic library

Dissemination of information activities of the Austrian Patent Office (APO)

Creating the customer-driven library; Building on the bookstore model

Outreach and Liaison Efforts (Including Promotional Literature and Websites)

Public library outreach as a function of staffing and metropolitan location

College libraries' newsletters - a webliography

Students are users, too: A research
library reaches out to the "undergraduate market" at Emory University

An accessibility study of state legislative Web sites

The OhioLINK-YBP road shows: A partnership for vendor/library collaboration

Planning your way to a more usable
Web site

Joint workshop of the IFLA section on national libraries with the section on management and marketing; Marketing national libraries

Outreach services in academic and special libraries [Thematic issue]

Implementation of library portals for
information resources: A case study of the Indian Statistical Institute, Bangalore (ISIB)

Writing the library newspaper column

The information needs and information-seeking behaviour of fishermen in Lagos State, Nigeria

Web searching across languages: Preference and behavior of bilingual academic users in Korea

The electronic welcome mat: The academic library web site as a marketing and public relations tool

Creating Web-based listings of electronic journals without creating extra work

Marketing Digital Resources

Marketing library resources and services to distance faculty

Marketing virtual reference services:
The AskColorado experience

Educate your clients: Teach them how to use your services

Marketing virtual reference services. In Going live: Starting & running a virtual reference service

A rush to serve: Digital reference services and the commitment to 24/7

Marketing and health libraries

Development and Fundraising

Fundraising for the evolving academic library: The strategic small shop advantage

Fundraising basics; A complete guide

"And now, a word from our sponsors …": Alternative funding for libraries

"Pull up a chair!" A friend’s way of helping the state law library

Online fundraising at ARL libraries

Opportunities for creativity: Fundraising
for engineering and science libraries

Fundraising in Pakistani libraries: Perceptions of library leaders

Academic library fund-raising: Organization, process, and politics

Retrieved from Chartered Institute of Library and Information Professionals website

Grateful recipients: Library staff as active participants in fund-raising

Becoming a fundraiser: The principles and practice of library development

The Asia Foundation

Relationship Marketing

Fundraising: It’s not just about the money

Libraries need relationship marketing

The secret of library marketing: Make yourself indispensable

Partnering with purpose; A guide to strategic partnership development for libraries and other organizations

Friends of libraries: Brokers not bystanders

Friends of Libraries U.S.A. (n.d.). Retrieved from www.folusa.org

Perspectives; Community partnerships

Relationship marketing in the not-for-profit sector: An extension and application of the commitment-trust theory

Team building for fund-raising

Information literacy: Developing partnerships across library types

Complaining behavior of public library users in South Korea

101+ great ideas for libraries and friends; Marketing, fundraising, friends development, and more!

It’s hard to make new friends: What to think about in creating a Friends of the Library group

Consumer subjectivity in the age of Internet: The radical concept of marketing control through customer relationship management

Evaluation

The International Information & Library Review

Articles and studies related to library value (return on investment)

"Doing the best you can with what you have": Lessons learned from outcomes assessment

Speaking notes? Effective and responsive needs assessment

Taxpayer return on investment in Florida public libraries: Summary report

Assessing customer demands: Making changes that count

Spinning an academic web community:
Measuring marketing effectiveness

Identifying university professors’ information needs in the challenging environment of information and communication technologies

Marketing, liaison, and outreach activities

Assessing instructional outcomes in Canadian academic libraries

A framework for Internet channel evaluation

Neighborhood-based in-library use performance measures for public libraries

Charting library service quality

What do librarians think about marketing? A survey of public librarians’ attitudes toward the marketing of library services

Measurement of college library performance: An evaluative study with standards

The JAL Guide to the Professional Literature

Where to Find the Guide

How to Receive Email Notification of
New Issues of the Guide

Additional Resources

Kotler’s Top Picks for Librarians

Contact Information

Library Connect Editorial Office
ELSEVIER
525 B Street, Suite 1900
San Diego, CA 92101, USA
Phone: (+1) 619.699.6283
libraryconnect@elsevier.com

Strategic Planning

Robert D. Galliers

"For librarians engaged in strategic planning involving information and communications technology (ICT), guidance from authoritative sources can prove valuable. There can unfortunately be a great deal of faddishness associated with much written regarding the strategic use to which modern ICT can be put in organizations throughout the world these days. Weighty-sounding yet vague terms such as ‘globalization' and 'off-shoring’ frequent the more popular media on the subject. The Journal of Strategic Information Systems takes a more critical perspective. In publishing papers arising from serious scholarly study and utilizing research from the four corners of the globe, the journal provides a truly impressive array of information on how organizations can use ICT strategically and avoid associated pitfalls."

– Robert D. Galliers, Editor-in-Chief, The Journal of Strategic Information Systems, and Provost and Vice President for Academic Affairs, Bentley College, Waltham, MA, USA

Per recent Scopus statistics, the output of scientific journal articles from China doubled between 2001 and 2005, while the number of citations referring to this content more than tripled. Still, due to language and other barriers, 75% of Chinese scientific research never gets published abroad. The ScienceDirect China Collection, launched earlier this year, provides a bridge to research from China.

The Journal of Strategic Information Systems focuses on utilization of information systems as strategic tools and considers, in a global context, associated management, business and organizational issues. The emphasis is on the incorporation of information technology into organizations’ strategic thinking and alignment and management of change issues. The journal publishes research and case study papers from around the world.
More information appears at www.elsevier.com/locate/jsis

Mr. McSeán has written extensively on professional issues, including library management, library and networking technologies, publishing and the future of professional associations.

Chi, L., Jones, K. G., Lederer, A. L., Li, P., Newkirk, H. E., & Sethi, V. (2005). Environmental assessment in strategic information systems planning. International Journal of Information Management, 25 (3), 253-269. DOI: 10.1016/j.ijinfomgt.2004.12.004
As library websites become increasingly important to library operations and as libraries offer more online services, forecasting and allocating information technology (IT) services and ensuring they support library and institutional missions become increasingly important too. This article states environmental assessment may increase chances of achieving objectives of strategic information systems planning (SISP). SISP is defined as "the process of identifying a portfolio of computer-based applications that will support an organization's business plans" (section 2, ¶1). IT, technical services or systems librarians may find this article of particular value.

Cuesta, Y. J., & McGovern, G. (2002). Getting ready to market the library to culturally diverse communities. ALKI, 18 (1), 6-9.
The authors emphasize the importance of identifying needs of specific populations and offer advice regarding how to focus marketing efforts for specific groups. Included is a checklist to help analyze a library’s efforts from a diversity perspective; the list covers library planning, collections, programs and services, publicity and media relations, and staff development. The main message is to examine early on, as part of planning endeavors, how a library can reach out to diverse populations. This article offers guidance for libraries of all stripes.

Dempsey, B. (2004). Target your brand. Library Journal, 129 (13), 32-35.
Branding, branding, branding. At every turn, one hears about "branding." But exactly what is it? Dempsey here gives just enough information and guidance, laced with a few real-life examples (e.g., "The Borders Lesson" and "Think Target") to get librarians on their way with using branding to further library marketing.

Dodsworth, E. (1998). Information policy; Marketing academic libraries: A necessary plan. The Journal of Academic Librarianship, 24 (4), 320-322. DOI: 10.1016/S0099-1333(98)90110-0
The author identifies the importance of a marketing plan to overall success of a library and emphasizes the need to include a marketing plan within a library’s strategic plan. Further, she identifies components to include in a marketing plan and so provides a guide to production of such a plan. According to Dodsworth, components essential to a marketing plan are determining what to promote, defining a target audience, choosing types of outreach, and evaluation. Among assets of this article are descriptions of marketing tactics – including a library sponsored lecture series – that have proven successful at Georgetown University's Lauinger Library.