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Page Layout

Use page real estate wisely

Make sure the main content of each page on your website gets as much real estate as possible. Try to minimize the amount of space the site’s logo and navigation bar occupy on the top of the pages, so users can see more of each page’s main content without scrolling. The University of Toronto Libraries keep their site’s navigation area comparatively small, allowing more space for each page’s main content.

Screenshot

The largest area goes to the main content, when page real estate is used wisely as on the University of Toronto Libraries page at http://main.library.utoronto.ca/eir/resources.cfm

Hypertext and Linking

Treat links according to conventions

Underline links or put them in a color that is different from any other text on your website. Also be sure to use a different color to indicate links users have visited. Following these conventions helps users identify clickable links and any already visited. Keep the color for clickable links consistent throughout your site, and keep the color for visited links consistent throughout your site.

“People get lost and move in circles when websites use the same link color for visited and new destinations. To reduce navigational confusion, select different colors for the two types of links.” — Jakob Nielsen (2004), “Change the Color of Visited Links”
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