Orientation and Navigation
Link to your library website directly from your institute’s homepage
Never underestimate the importance of a direct link from your institute’s homepage to your library’s homepage. In a study conducted in 2000, Bao surveyed the homepages of 143 institutions. He found that while only 57% of the organizations’ homepages offered links to their libraries’ homepages, such links can be very important.
To orient users to your site’s resources, use one navigation bar, use it consistently and use it well. Usually a navigation bar appears at the top of every page, as a series of buttons or tabs. By highlighting the tab or button correlating with the user’s current location on your library website, you provide a visual clue and keep the user from getting lost.
To give another clue to a user’s location on your site, you might also include a “breadcrumb” trail indicating the location of the page the user is currently visiting relative to the homepage (e.g., Home > Resources > eJournals). For more on breadcrumb trails, see “Breadcrumb Navigation: An Exploratory Study of Usage” by Lida, Hull and Pilcher (2003).


