Elsevier Library Connect Pamphlet: 15 Ways to Promote Effective Use of Online Resources

Number 1 • Edition 2 • 2007
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Research and Findings

Research

Findings

Library Website Positioning

Make sure your institute’s homepage features obvious links to library pages

On the library homepage, offer links to digital resources and subject-specific content

Limit the number of clicks a user needs to get to full-text access.

Library Website Searching

Allow searches on metadata or key words associated with online resources

Offer options for restricting a search

Offer searchable lists of online resources and providers

Library Website Help Features

List library staff titles and names with telephone numbers and email addresses

Incorporate subject-specific help features within your library website

Provide well-structured FAQs as part of your website

Provide guides appropriate for all levels of users, beginner to advanced

Marketing to Users

Use communication extending beyond library buildings and targeting users in subject-specific ways

Avoid generic email alerts to a wide audience in favor of tailored email messages

Create training courses and updates focusing on subject-specific problems

Allow users to register online for training courses or sessions

Collaborate with your publisher and vendor contacts

Additional Resources

Ask UCD

Contact Information

Produced by Library Connect, in collaboration with the ScienceDirect Marketing Team
ELSEVIER 525 B Street, Suite 1900
San Diego, CA 92101
USA Phone: (+1) 619.699.6719 libraryconnect@elsevier.com

Additional Resources

Bell, S. S. (2006). Librarian’s guide to online searching. Westport, CT: Libraries Unlimited.

Case, D. O. (2002). Looking for information: A survey of research on information seeking, needs and behavior. San Diego, CA: Elsevier.

Gomes, S. L. R. (2004). Virtual library: A new territory for scientific research in Brazil. In T. Carbo (Ed.), The international information & library review (Vol. 36, Issue 1, pp. 13–21). Oxford: Elsevier.

Hsieh-Yee, I. (2006). Organizing audiovisual and electronic resources for access: A cataloging guide. Westport, CT: Libraries Unlimited.

Lesk, M. (2004). Understanding digital libraries (2nd ed.) San Francisco, CA: Morgan Kaufmann.

Stone, D., Jarrett, C., Woodroffe, M., & Minocha, S. (2005). User interface design and evaluation. San Francisco, CA: Morgan Kaufmann.

Contact Information

Daria DeCooman
Library Connect Managing Editor
Elsevier
525 B Street, Suite 1900
San Diego, CA 92101, USA
Phone: (+1) 619.699.6719
Fax: (+1) 619.699.6380
libraryconnect@elsevier.com

Gertrude Hoogendoorn
ScienceDirect Head of Marketing
Elsevier
Radarweg 29
Amsterdam 1043 NX
The Netherlands
Phone: (+31) 20.485.2517
G.Hoogendoorn@elsevier.com

Special thanks go to Global Customer Marketing Administrative Assistant Sharon Young for her assistance with updating this pamphlet.