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Additional Resources
BOOKS
Siess, J. A. (2003). The Visible Librarian: Asserting Your Value with Marketing and Advocacy. Chicago: American Library Association
Wallace, L. (Editor). (2003). @ your library toolkit for academic and research libraries. Chicago: American Library Association and Association of College and Research Libraries.
Fisher, J. D. & Hill, A. (2002). Tooting Your Own Horn: Web-Based Public Relations for the 21st Century Librarian.Worthington, Ohio: Linworth.
Reed, S. G. (2001). Making the case for your library: A how-to-do-it manual. New York: Neal-Schuman Publishers, Inc.
Library Advocate's Handbook; Revised Second Edition. (2000). Chicago: American Library Association.
ARTICLES
Giappiconi, T. (2003). Bibliothèques, politiques et management public: Bâtir un projet choisi, partagé et soutenu par l'exécutif politique de la collectivité. From the 69th IFLA General Conference.
http://www.ifla.org/IV/ifla69/papers/061f-Giappiconi.pdf
McAdam, D. (2003). Marketing y lobby: ¿El mismo combate? From the 69th IFLA General Conference.
http://www.ifla.org/IV/ifla69/papers/062s_trans-McAdam.pdf
Bissonnette, L. (2003). Pour amener la sphere politique à soutenir les bibliothèques au Québec. From the 69th IFLA General Conference.
http://www.ifla.org/IV/ifla69/papers124f-Bissonnette.pdf
Gerding, S. R. (2003). Small library, big fundraising: Community support is way above par. Computers in Libraries, 23, 14-18.
Kassel, A. (2002, May/June). Practical tips to help you prove your value. Marketing Library Services, 16(4).
http://www.infotoday.com
McClamroch, J., Byrd, J. .J. & Sowell, S. L. (2001). Strategic planning: Politics, leadership, and learning. The Journal of Academic Librarianship, 27(5), 372-378.
http://www.elseviersocialsciences.com/lis
Nkanga, N. A. (2002). Marketing information services in Botswana: An exploratory study of selected information providing institutions in Gabarone. Library Management, 23(6), 302-313.
Ferguson, D. (2001). Friends of libraries: Brokers not bystanders. Australian Public Libraries, 14, 117-120.
WEBSITES
Chartered Institute of Library and Information Professionals.
http://www.cilip.org.uk/advocacy/advocacy.html
California Library Advocacy Center.
http://www.friendcalib.org/calad/index.htm
Library Advocacy Now! From the Canadian Association of Public Libraries.
http://www.cla.ca/divisions/capl/advocacy/
LibraryLaw.com. From Mary Minow.
http://www.librarylaw.com/
Marketing Librarians and Their Services. From Colorado Library Marketing Council.
http://www.clmc.org/ResourcesFiles/marketing-l.htm. 
