Nov 27, 2013
The Spirit of the Hunter: ALA Midwinter tradition upheld and updated
The author reflects on Karen Hunter's launch of a forum to spur thoughtful examination and dialog around the digital library, its history, and the renaming of the event in honor of Karen.....Read more
Oct 16, 2013
Sharing your library marketing plan
How do you keep library staff engaged with a marketing plan? Good internal communication can keep marketing programs progressing and doesn't have to be complicated. Three simple communication techniques will help get your marketing plan adopted and implemented across departments.....Read more
Jun 3, 2013
Hungry for more than knowledge at SLA in San Diego?
San Diego locals offer up restaurant ideas for SLA....Read more
Apr 16, 2013
12 fast and inexpensive ways to market your library
With press coverage of National Library Week reaching your user communities and sponsors through all levels of media, it is a great time to draw attention to your library with these quick and easy marketing tactics. If you are located in another country, consider piggybacking on coverage of (or even starting!) your own local or national library event. ....Read more
Feb 21, 2013
Libraries are continuing to evolve, but what about library marketing?
Today's libraries face a multitude of marketing challenges, from the rapidly changing world of reading habits to a major rebranding of what it means to be a library. If you are feeling like your current marketing efforts are falling flat, read on for some ideas and motivation.....Read more